Google is one of the most visited websites worldwide. Similarweb (March 2022) report showed 90.8 billion times in the month alone. Google has billions of users carrying out daily searches meaning it can bring a steady flow of natural traffic to your newly launched website.
This blog will show how to rank your new website quickly to become visible on google and generate leads.
To rank your new website on Google, you must use SEO techniques. SEO involves a combination of techniques and strategies used to boost a website’s visitors by obtaining a high-ranking in-search results. An essential SEO feature makes your site intelligent for users and search engine robots. To understand how SEO, let’s discuss types of SEO techniques: On-page and Off-page SEO.
On-page (also referred to as On-site SEO is the practice of optimizing webpage content for users and search engines. Common on-site SEO practices include content, title tags, URLs, and internal link optimization.
Create Unique, Relevant, and Long Content
Writing content is one of the major challenges most new content marketers face. To ensure effective communication through your content with website visitors, make sure it is unique, compelling, relevant, and easy to read. Your content should include the target keyword in the first 100words. It’s a good practice to create keyword-rich content and avoid keyword stuffing, which is a bad practice that can even lead to Google penalties.
Another good practice is publishing unique and long content. Unique content brings new ideas or concepts that add value to your readers. Duplicate content might harm your site or even cause a copywriting lawsuit. Studies (SerpIQ) show that longer web content dominates page one of search ranking(1900-2400words). A long content tends to be more detailed on a given topic and likely to provide answers to the reader without necessarily having to do a mini research on a particular project. Besides, long-form content is more notable and attractive to users.
Title tags and meta descriptions
Title tags and meta descriptions increase how users click on your content. According to experts, question-based title tags have above average Click Through Rate (CTR). Title tags tell the people searching what your content entails. Similarly, website pages with meta descriptions get 6% more clicks than those without meta descriptions. Meta descriptions are the most essential and visible components-next to the URL and title tag that convince users to click on your site.
Title tags and meta descriptions play a key role in driving traffic to your latest blog and efficiently to the site. Thus, it should be catchy and informative to arouse the viewers’ curiosity to click through.
Do you remember reading the title tag and meta description before clicking a particular URL? Now, that’s the same mentality with your viewers. If you are keen on the title tags and meta descriptions, you will increase site visitors and sales.
Add the Target keyword in the URL
Keywords are the backbone of on-site SEO and should be handled with a lot of attention. Ideally, the URL of each page should be customized, easy to read, and communicate the content on the page. Inserting target keyword on URL help users to relate your blog content.
The inclusion of the target keyword into the URL gives Google another reason to consider your blog more relevant. More relevant content ranks higher on Google, attracting more web traffic.
Internal Link building
Are you aware that internal links are SEO’s secret weapon? Internal links refer to links that exist between web pages. They are compelling and build topical authority, distribute Page rank and boost the website’s organic ranking and visibility.
Also, internal linking practice helps reduce the bouncing rate and increase website optimization since it connects web pages of a domain. These connecting links help the readers maneuver within the website pages seamlessly.
Image optimization with descriptive Alt text
Using relevant images on your website makes it more visually appealing and informative. Images enhance page content and user experience. But Google AI bots can not read and understand images; therefore, you need to give them a hand.
Using image alt text assists search engines in understanding the content on the image. Google reads your image alt tags and connects you to your target keyword. Always include your primary keywords on alt text and image filename. If your content and page are relevant to the target keyword, your website is likely to rank higher and faster on Google.
Off-page SEO (also called off-site SEO) refers to optimization activities you can outside your website to improve your SERP position. Off-site SEO strategies aim at improving your website authority and trustworthiness. Establishing authority with relevant community through external link building, guest posting, social media, website submissions, etc., makes it easier for your website to rank.
Google algorithms rely heavily on off-page SEO to determine the authority of a website. Studies show that off-site SEO contributes more than 50% of the ranking factors. Therefore, having a well-established off-site SEO strategy can give you a competitive advantage over your competitor’s features within the SERPs.
Create High-quality backlinks
Creating High quality is the most critical and challenging SEO technique. Backlinks are one of the cores of Google ranking factors. A website with high-quality backlinks is likely to rank higher than less connected domains. The quality of the links is critical; hence, a website link to a more powerful domain is likely to rank higher than a website that links to a low Domain Authority (DA).
Most search engine guidelines advocate for relevant and authoritative backlinks; therefore, these factors should be at the forefront of any digital strategy. Quality links bring referral visitors to your website, and Google will see your site as trustworthy and reliable for users.
Social media marketing
Content is a double sword. It communicates about your brand and brings traffic to your website. Nowadays, social media content plays a significant role in off-page SEO efforts. Engaging content gets comments, likes, and shares from users, hence sending a signal to search engines, increasing the overall website authority. The more users engage your content, the more your brand becomes recognized.
Always use texts, images, and videos to engage your target audience and bring the solutions to their problems. You can also engage them through active responses to their queries through social networks.
Guest posting is another essential Off-page technique that can yield invaluable benefits to your website. What is quest posting? It is an off-site strategy that involves posting quality articles to another authoritative website. It benefits your site, valuable backlinks, referral traffic, and people looking for your service as an expert.
You should look for an external website with a similar target audience to ensure you get a large number of readers interested in your content. Your website will get more exposure, increase brand awareness among potential clients, and referral traffic to your site. One should focus on building an online relationship through insightful content (text, images, or video), a fundamental source of organic traffic and leads.
Forums provide a platform for webmasters to engage through participating and discussing. You can engage in forums by posting questions or answering questions on various discussions. Google algorithms like people or sites provide solutions to their users.
When posting questions or providing answers to these queries, always leave a signal identifying your company, such as a website link. When done correctly, forum engagement can expose you to new customers, provide answers to potential customers and help you understand your customers.
Forums provide a platform for webmasters to engage through participating and discussing. You can engage in forums by posting questions or answering questions on various discussions. Google algorithms like people or sites provide solutions to their users. When posting questions or providing answers to these queries, always leave a signal identifying your company, such as a website link. When done correctly, forum engagement can expose you to new customers, provide answers to potential customers and help you understand your customers.
Today, there are billions of websites/blogs on Google. This makes it challenging for a new website to appear in search results. To appear on the first page of Google, you must invest heavily in SEO. To outdo your competitors, SEO should be done correctly. On-page and off-page SEO efforts help your website increase visibility, traffic, and leads. Ranking a newly launched website is a long-term strategy that requires patience and determination. Constantly monitor your SEO performance using Google analytic tools. This will help you know your progress and areas to improve.